eMarketing Results – SEO Firm

So, you’ve decided to build a new website for your or replace an existing website for your business. Where should you start and what pre-planning should you do before hiring an Internet Marketing firm to help you? As simple as it seems, this is one of the most common questions I receive when meeting a prospective client.

I always respond to this question the same way, a well-defined plan will help you to create a successful website design that will help you grow your business by attracting new visitors and improving sales with a solid return on your investment.

1) Identify your Target Market

Who are your potential customers and what action do you want them to take when they visit your website? You need to determine who your ideal customer is and understand their needs.  For example, are they interested in buying a productor service that solves a problem, or are they looking for information to make a purchase decision? 

What if your visitor doesn’t buy from you during their first visit? What other actions would you like to see your visitor take before they leave your site?

2) Identify and Resarch your Online Competition

Review competitor websites to get an idea of what you like and dislike. Use this information to make your website stand out from theirs.

3) Determine the Structure of your Website and the Functionality You Need

How many pages should your website have? At minimum to brand your business well you need to have the following pages: Home, About Us, FAQ’s, Products or Services, Customer Case Studies or Testimonials, Informational Articles, News Stories or Press Releases, Privacy Policy, Contact Us, Disclosure Statements, and of course, Sales Pages to increase conversion.

Next, you need to focus on how you want your website to function. Do you want online forms or payment processing? Do you want to collect email addresses for lead nurturing? Do you need to be able to update the website yourself?

4) Determine How you will Drive Traffic to your Website

In order for your website to be successful you need to promote it via traditional advertising or online advertising on a consistent basis. Do you need to attract many visitors quickly, or are you looking to build traffic consistenly over time? Do you want to learn more about your website visitor patterns so that you can make adjustments to improve your website? This is an important question to answer as it will help you learn about visitor behaviors so that you can make fact based decisions to adjust your website and further improve your sales.

5) Determine your Budget

Every business needs to invest some portion of their sales revenue toward marketing activities in oder to grow and remain viable as a business entity. So, how much are you willing to spend for your initial website and Internet Marketing solution?  How much will you budget for future year’s to keep your website fresh and drive more traffic? How will you measure results so that you are making an investment in your business with an ROI, instead of simply carrying another expense on the books?

Spending some time thinking about these tips, questions and your specific interests in advance of hiring someone to represent you is a wise first step.  Keep in mind that an effective Internet Marketing firm should be able to help you through this process and provide you information, options and solutions that are custom tailored to your needs, budget, and resource necessary to implement and manage your Internet Marketing solution going forward.

At eMarketing Results, Inc., we do just that and would appreciate the oppportunity to be your preferred vendor of choice.  Contact us today at 913-660-9072 to gain a new perspective on Internet Marketing Done Right!

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